Riverina Regional Tourism is currently working with Wotif.com on a tourism marketing campaign to promote the Riverina. 

The campaign will be undertaken in two phases, as outlined below, and targets Wotif users based in NSW, ACT and Victoria. 
  • Phase 1 - destination awareness focus to raise the profile of the Riverina as a tourism destination and provide an inspiration to travel. This phase includes social media posts and the banners and landing page have lots of destination information. This phase runs from 20 June - 10 July.
  • Phase 2 - conversion driven focus to encourage bookings and travel to the region. The banners will have sale messaging and we will have placement in the Wotif e-newsletter, which is sent out to their large subscriber database, and this lends itself better to a deals message. This phase runs from 8 - 28 August.
Please click HERE to view the Riverina landing page.

Below is an example of one of the banner ads that will feature on the Wotif.com homepage and throughout the website.


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