Destination NSW is developing a full-colour printed 40-page magazine insert showcasing new and key experiences across Sydney and NSW for Spring and Summer in 2015. It will also include key events from September 2015 to June 2016.


The dedicated 40-page Sydney and Regional NSW magazine insert will have an Australian circulation of circa 2.2 million and it will be inserted in Sydney metro newspapers (e.g. Sunday Telegraph) from 6 September 2015, followed by selected regional titles in Coffs Harbour, Dubbo, Orange, Tamworth, Wagga Wagga, Armidale, Lismore, Port Macquarie, Newcastle, Wollongong, Albury and Bathurst.  In addition, the insert will be included in key titles in Melbourne, North East Victoria, Queensland and Perth. 

The insert will also be distributed in New Zealand with approximately 275,000 copies in Auckland, Wellington and Christchurch from 13 September 2015.

 

The magazine will promote experiences, attractions and events across Sydney and NSW during Spring and Summer that target key visitor segments. The following themes will be featured in the magazine:

 

·        Great escapes – romantic escapes and retreats for couples, something a little different for two or three-night short breaks

·        Food and wine stars – hot new dining spots, food events and wine regions

·        Outdoor fun – best places to keep cool in Summer, including pools and waterways, secret beaches and whale watching

·        Caravan & camping – best places to stay in the great outdoors, new campsites and experiences

·        National Parks and nature tours – walking trails and tours

·        Drives in NSW – drives in the state’s dramatically diverse regions

 

The monthly New Product Updates submitted by RTOs have been used to source content for the insert. However, we also welcome further suggestions on new product and experiences around the themes outlined above for the insert. 


Please email suggestions to marketing@riverinatourism.com.au before 12pm Friday 31st July. (Apologies for the tight deadline)

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