Riverina Localist is a recent initiative to encourage local businesses to make special offers for local Riverina residents to enjoy when they are out and about with their visiting friends and relatives.

A current campaign for this VFR market is Reunite in the Riverina, asking locals to make the invitation to their friends and family to visit. All visits registered during the campaign period are eligible to WIN weekly regional hamper prizes, with the ultimate long lunch prize to be decided at the end of the campaign in November. 

Nearly 50 reunion or gathering events have been registered so far, with this trend expected to increase with improved awareness, including television advertising. In August, an A4 flyer promoting Riverina Localist, businesses with offer vouchers, and the Reunite in the Riverina competition will be distributed to major centres in the Riverina, including Wagga, Narrandera, Leeton and Griffith. Participating member councils for this additional campaign are: Carrathool, Cootamundra, Griffith, Lockhart, Narrandera, Temora and Wagga Wagga. 

Paid advertising on Facebook has seen the Riverina Localist and Reunite in the Riverina campaigns reach over 90,000 people across the region during the 8-week campaign.

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