Jeff has a keen interest in tourism and has over 40 years experience in the visitor economy and tourism industry. He joined the Riverina Regional Tourism Board in 2013 and holds the position as Chairperson of the Newell Highway Promotions Committee and previously the President of Gold Trails Inc.

Jeff understands how important tourism is for the region and believes that the Riverina has many great attractions which need to be marketed on a larger scale to ensure that we build on our visitor numbers particularly on overnight stays.